We take your privacy seriously. This policy explains exactly what data we collect, why we collect it, how we use it, and your rights as a UK resident under GDPR. We will never sell your data. Ever.
Who We Are
SkinStory AI is a UK-based AI-powered skin confidence and wellness platform operated by SkinStory AI Ltd. Our website is skinstoryai.com and you can contact us at hello@skinstoryai.com.
We are registered with the Information Commissioner's Office (ICO) as required under UK GDPR.
What Data We Collect
Information you give us directly
- Your first name and last name
- Your email address
- Your skin concern (selected from our waitlist form)
- Your responses to our AI skin assessment questionnaire — including skin type, mood, stress levels, sleep, and skincare goals
Information collected automatically
- Basic analytics data — pages visited, time spent, device type
- IP address (anonymised)
- Email open and click rates via Klaviyo
Why We Collect Your Data
- To send you your personalised AI skin-confidence reading
- To add you to our waitlist and send you our welcome email sequence
- To personalise our communications to you by name and skin concern
- To notify you of our launch and founding member offer
- To improve our AI assessment tool and platform
- To comply with legal obligations
Our lawful basis for processing your data is consent — you actively chose to join our waitlist and can withdraw that consent at any time.
How We Use Your Data
Your data is used solely to operate and improve SkinStory AI. Specifically:
- Your email address and name are stored in Klaviyo to send you our welcome email sequence
- Your skin assessment responses are processed by our AI (powered by Anthropic's Claude API) to generate your personalised reading — these responses are not stored permanently
- We do not use your data for advertising purposes
- We do not sell, rent, or share your personal data with third parties for their own marketing
Third Parties We Work With
To operate SkinStory AI we use the following trusted third-party services. Each has their own privacy policy and GDPR compliance:
- Klaviyo — email marketing platform. Stores your name, email, and skin concern. Privacy policy at klaviyo.com/legal/privacy-notice
- Anthropic — powers our AI assessment tool. Processes your questionnaire responses to generate your reading. Privacy policy at anthropic.com/privacy
- Cloudflare — hosts our website. Processes basic traffic data. Privacy policy at cloudflare.com/privacypolicy
How Long We Keep Your Data
- Waitlist data — kept until you unsubscribe or request deletion
- AI assessment responses — not stored permanently after your reading is generated
- Email engagement data — kept for up to 2 years to improve our communications
Your Rights Under UK GDPR
As a UK resident you have the following rights regarding your personal data:
- Right to access — request a copy of all data we hold about you
- Right to rectification — ask us to correct inaccurate data
- Right to erasure — ask us to delete your data entirely
- Right to restrict processing — ask us to limit how we use your data
- Right to data portability — receive your data in a portable format
- Right to object — object to our processing of your data
- Right to withdraw consent — unsubscribe at any time via the link in any email
To exercise any of these rights email us at hello@skinstoryai.com. We will respond within 30 days.
Cookies
Our website uses minimal cookies — only those necessary for the site to function and for basic analytics. We do not use advertising or tracking cookies. You can disable cookies in your browser settings at any time.
Children's Privacy
SkinStory AI is not directed at children under the age of 16. We do not knowingly collect personal data from anyone under 16. If you believe we have inadvertently collected data from a minor please contact us immediately at hello@skinstoryai.com.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do we will update the date at the top of this page and notify active subscribers by email. Continued use of SkinStory AI after changes constitutes acceptance of the updated policy.
Complaints
If you are unhappy with how we handle your data you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.
Contact Us
For any privacy-related questions or to exercise your rights:
We aim to respond to all requests within 30 days.